Social Media Management for Pharma & Healthcare

Shaping Healthcare through Targeted Social Media Marketing

Changing Healthcare Outreach with Engaging Content that Resonates and Converts

Increasing Online Visibility with Robust Social Media for Pharma and Healthcare Businesses


As patients and healthcare providers increasingly turn to social media for their needs, lacking a strong social media management strategy for pharma and healthcare can mean missing out on crucial connections. If your pharma or healthcare business isn’t easily found online, you might miss opportunities to connect with those who need your services. Without a solid social media presence, potential clients may find a competitor instead when searching for a reliable provider or specific healthcare solutions. Being visible online isn’t just a nice-to-have; it’s essential.

A weak social media strategy can limit your online presence and affect your chances of engaging with essential audiences. This can lead to lost opportunities, slower patient acquisition, and, ultimately, less revenue. By partnering with a dedicated social media agency in Mumbai, you can ensure that your services are discoverable by those actively seeking medical solutions. Let’s work together to boost your online presence and turn those connections into actual patients.

Numbers that speak

20K

Keywords ranked on first page of Google

5M+

avg. organic engagements on social per annum

10M+

cumulative website visits for clients per month

100M+

cumulative INR revenue collected per month

Key Advantages of Social Media for Pharma and Healthcare Providers

  • Building Trust and Credibility: Share informative content to gain trust with patients.
  • Increasing Brand Awareness: Create posts to raise visibility and attract patients.
  • Educating the Audience: Inform about services and treatments through social media.
  • Enhancing Patient Engagement: Connect with patients using interactive posts and Q&A sessions.
  • Real-Time Feedback: Collect immediate responses to address patient concerns.
  • Driving Traffic to Websites: Direct clients to your site for additional information.
Accelerate Your Business Growth with Our End-to-End Digital Marketing Services
Whether you're a spirited startup or a multinational corporation, we're poised to amplify your digital presence and steer your brand to its next phase of growth.

Our adeptness in creating custom solutions transcends industry boundaries, offering integrated digital marketing services that adapt to the unique challenges of your business.
With bespoke brand design and cutting-edge technology, our goal is to ensure that your story gets voiced, grabs attention, prompts the desired emotion, and engages people.

Transform Your Business Trajectory

Leverage our End-to-End Digital Marketing Services for unmatched business expansion and revenue.

Contact Our Experts Today

Building a Winning Digital Strategy for Your Pharma and Healthcare Brand

Every healthcare journey starts with a question; your brand has the answers. At Parashift, we genuinely believe in the power of storytelling to connect with patients and healthcare providers. Our structured six-step approach begins by understanding the unique aspects of your services and getting to know the voices of those you serve. We dig deep to grasp your brand’s identity, aspirations, and challenges. This insight lays the groundwork for a Social Media Management for Pharma & Healthcare industry strategy that speaks to the heart of healthcare, aligning with your mission to improve patient outcomes. As a leading digital marketing agency in Mumbai, we’re here to help you every step of the way.

Elevate and Engage: Your Six-Step Journey to Social Media Success

1.  Analyse
Discovery
+
Competitor Analysis
2. Plan
Discovery
+
Competitor Analysis
4. Promote
Discovery
+
Competitor Analysis
3. Strategize
Discovery
+
Competitor Analysis
5. Track
Discovery
+
Competitor Analysis
6. Improve
Discovery
+
Competitor Analysis
1.  Briefing and Analysis
2. Strategy Development
3. Team Assembly
6. Reporting and Refinement
5. Execution and Monitoring
4. Content Planning
1.  Analyse
Discovery
+
Competitor Analysis
2. Plan
Discovery
+
Competitor Analysis
3. Strategize
Discovery
+
Competitor Analysis
4. Promote
Discovery
+
Competitor Analysis
5. Track
Discovery
+
Competitor Analysis
6. Improve
Discovery
+
Competitor Analysis
1.  Briefing and Analysis
2. Strategy Development
4. Content Planning
3. Team Assembly
5. Execution and Monitoring
6. Reporting and Refinement
1.  Briefing and Analysis
2. Strategy Development
3. Team Assembly
4. Content Planning
5. Execution and Monitoring
6. Reporting and Refinement

What our Clients say...

"GLOBODOX has been a customer of Parashift for some time now. It has been a pleasure working with them. Their comments and suggestions during the project have been most valuable. I would highly recommend their website design and development services. Their service is hassle free and priced competitively."
Shiraz Ahmed  |  Director, Itaz Technologies Pvt Ltd
"DIESL has been working with Parashift Technologies for the over a variety of projects we have collaborated on new and interesting design concepts.

The team is helpful, customer oriented and flexible in terms of timelines; this makes working with Parashift a real pleasure. They can be counted on regarding interpretion of a brief into a concept, and do not hestitate to improvise as ideas evolve on further discussion. Parashift team is enthusiastic about the work they do and willing to dive into unchartered territories when the situation demands."
Samiya Ali | Head of Marketing & Communication
"Parashift had done a great job in revamping some of our quarterly reports, pitchbook and marketing materials.
The team is incredibly creativity and always managed to deliver within various constraints of design guidelines and a tight timeframe."
Jeremy Chai  |   Vice President - Fund Management | IndoSpace Capital Asia Pte. Ltd.
"It was your dedication and your team support that the project was successfully completed. It has been great working with you guys on this project, always enthusiastic and ready with solutions."
Akshata Kini  |  Head of Marketing & Communication
Industries We Serve
With bespoke brand design and cutting-edge technology, our goal is to ensure that your story gets voiced, grabs attention, prompts the desired emotion, and engages people.

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Empower your pharma brand with tailored digital solutions that reach healthcare professionals and patients effectively.

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FAQs: Important Questions About Social Media Management

What are the social media strategies for pharma and healthcare companies do you implement specifically?

We focus on creating educational content that speaks directly to patient needs and highlights significant industry developments. Our strategies include sharing patient testimonials and running awareness campaigns that help build trust and engagement. Plus, we use analytics to fine-tune our approach and ensure we’re making the most significant impact possible.

How do you ensure compliance with regulations when managing our social media presence?

We stay updated on industry regulations and best practices, so all our content meets legal guidelines. Our team carefully reviews every post to avoid sharing confidential information while providing accurate health information. We also have a straightforward approval process to maintain compliance across all our platforms.

What types of content should be prioritised in pharma and healthcare social media marketing?

Focus on educational content that addresses common health concerns and raises awareness about diseases and treatments. Engaging visuals like infographics and videos are great for simplifying complex topics and grabbing attention. Plus, sharing patient testimonials and success stories helps build trust and adds a personal touch to your brand.

How do we measure the impact of social media on patient engagement?

We look at key performance indicators (KPIs) like likes, shares, comments, and overall reach to gauge how engaged your audience is. We also track website traffic from social media referrals to see how well your content drives interest. Regularly reviewing these metrics helps us refine our strategies and improve patient interactions.

How can we handle negative feedback or misinformation on our social media pages?

Responding to negative comments quickly and professionally is key. We acknowledge concerns and offer solutions when possible, showing that we care. To combat misinformation, we share clear, factual information from reputable sources and encourage users to consult healthcare professionals for clarification. This transparency helps build credibility and trust.

What role does community building play in healthcare social media efforts?

Building a community fosters a sense of belonging among patients, encouraging them to share their experiences and support one another. Engaging with your audience through interactive posts and Q&A sessions enhances loyalty and trust in your brand. A strong community can amplify your messaging and improve overall health outcomes by encouraging proactive health management.

How can social media campaigns promote health awareness effectively?

We can craft campaigns that resonate with your audience by mixing informative content with relatable storytelling. Using hashtags, teaming up with health advocates, and adding fun interactive elements like quizzes can help increase reach and participation. By creating shareable content that sparks conversation, we can amplify your health messages and engage a wider audience.

Helping businesses succeed online
We serve clients worldwide in over 15 countries. We pride ourselves on being a customer-centric, data-driven digital marketing agency that can support all of your marketing needs.