In today’s online age, the truth is you must have a website. Your online presence can make you or break you. But is it enough to have any website? With so many options available to your customers, you must stand out and create a first impression to hold them and lure them to act as desired.Few facts that you should know before you start thinking about designing your website and why it is important.

         
• It only takes visitors 50 milliseconds to form a first impression of your website design
         
• 38% of people will stop engaging with your website if your content and layout are unattractive
         
• 75% of users make judgments about a company’s credibility based on visual design alone

So, when your goal is to bring traffic to your website, retain them, and take the necessary action, you cannot deny that the most crucial factor of a good website is the design. Web design is a holistic approach, where you should take care of your visitors’ preferences, satisfy the google algorithm, along with portraying relevant information in an attractive format.  

So, it is always a good idea to hire specialized web design agencies like Parashift Technologies that understand the importance of a good website design and deliver a value-driven website.

1. Make that FIRST Impression:

Your website creates the first impression of your company to your potential customers. They will judge you by the first impression they get from your website, so it is imperative that a good one. If your website is not updated with the latest content or has a complex user experience (UX), slow or not mobile responsive it will have a negative impact on your potential customers. To retain visitors to your website its design should be appealing, and let them quickly know what your business does and provide them with the right information that they are looking for.

2. Mobile Responsive Design is MUST:

Needless to say, now more than one-third of online purchases happen using mobile only. And your customers are no exception. So, if your potential customers land on your website using their mobile and find it difficult to navigate, they will immediately switch to your competitors. Moreover, a negative mobile user experience also affects your website in search engine rankings, making it difficult for users to find on Google search. A good website design ensures that your potential customers should be able to navigate easily and has a good experience on your site, regardless of the device they use, including smartphones, tablets, and desktop computers.

3. Design Elements have DIRECT SEO IMPACT:

Web design decides how you publish your content on your website and it can have a direct impact on both off-page and on-page SEO and your site's visibility to Google.

Well-structured and optimised code combined with a properly executed SEO strategy, and good quality content can affect how search engine spiders crawl and index your website. SEO-friendly web design can be a difficult task for you if you are not familiar with the technical details of SEO techniques. The best way to get an SEO-optimized website is to partner with a professional web design agency like Parashift Technologies.

4. Build TRUST with Professional:

A professionally designed website can help you gain the trust of your potential customers as they tend to make the first impression about your company just by visiting your website. A well-designed and easy-to-navigate website means you retain your website visitors to remain on your website for a longer period of time and allows your potential customers to filter down the sales funnel. A poorly designed website not only questions your products but as well as your brand value.

5. Build Brand Recognition with CONSISTENT DESIGN:

From fonts to layouts across your website, consistent design ensure helps you improve your brand recognition. Consistently designed websites that come with a style guide keep your potential customers engaged longer on your page thus you can earn more conversions down the line. A professional web design agency does the job of deciding the colour, format, typography, and more, uniformly for every page on your website and ensures that every time you add an element to your site it is consistent with other pages.

6. The Purpose is Solved with USABILITY:

In research, it is found that 86% of your website visitor’s intention is to know about your product or service, 65% seek contact information, and 52% visit the About US page to know about your business. Your website design should make these pieces of information easily available to your prospects or else you may potentially drive them away. Mumbai-based web design agencies like Parashift Technologies, are well versed with the design strategies like how to put your services in your main navigation, featuring your phone number and placing your social media icons etc. on your site.

7. Make it easy for EASY NAVIGATION:

Navigation has a direct impact on how your website visitors view your website and how long they will stay on the website. Website navigation not only contributes to the user experience but at the same time allows the user to get the information quickly by presenting an enjoyable, intuitive layout while increasing ease of use. A well-formatted, standardized, and uncluttered navigation design increases the overall aesthetic appeal of a website's design as well as SEO, as it enables the Search Engine Spiders to properly crawl sites and index them.

8. Power your website with PURPOSEFUL VISUALS:

We are attracted to visuals, so when the initial information on websites is presented using attractive visuals we tend to engage more with the website. So, when your website’s visual elements are a great combination of videos and visual content it enhances the structure, provides information faster, enhances your visitor’s user experience and your website visitors respond much better to visual content. A professional website design agency has a better understanding and experience to balance the right use of videos and photos along with the right content so that you do not clutter your website overwhelming and cluttered.

9. Engage your website visitors with GREAT CONTENT:

Of course, the design of the website is essential to make the first impression but high quality keeps your audience engaged on the page longer. Your website visitors visit your site to obtain some information useful to them and so it is crucial that you provide the right and sufficient content to your audience. When you outsource your website to the right web design agency you are guided with a well-researched, strategically created content plan that consists of Images, Infographics, Case studies, Whitepapers, Press releases, Reviews or Testimonials and Videos. And your website content strategy is also planned by keeping all SEO technicalities in mind like keywords, links and others.

10. Take a call to set proper CALL-TO-ACTION (CTA) BUTTONS:

Navigation has a direct impact on how your website visitors view your website and how long they will stay on the website. Website navigation not only contributes to the user experience but at the same time allows the user to get the information quickly by presenting an enjoyable, intuitive layout while increasing ease of use. A well-formatted, standardized, and uncluttered navigation design increases the overall aesthetic appeal of a website's design as well as SEO, as it enables the Search Engine Spiders to properly crawl sites and index them.