With about 4.66 billion internet users in the world out of the 7.83 billion global population, there is no doubt that digital marketing has an immense impact on people’s interactions, habits, and lifestyles. Everyone, as an individual or business, either big or small, is making choices influenced by various digital channels.

What about you?

You are nowhere different. And if you are wondering what the impacts of digital marketing on my businesses are and how this is affecting my business growth, then reading this article is a good head start for you.

Let us first glance at the statistics of the digital presence of your customers.

         
• Internet users in the world are approx. 4.66 billion, which is almost 59.5% of the worldwide population
         
• Search Engines drive around 93% of all website traffic
         
• 92.6% access the world wide web using their mobile devices
         
• 4.70 billion social media users around the world in July 2022
         
• 82% of people first get know-how about the product by online search before deciding to purchase from a store
         
• 50% of buying decisions of a particular brand depend if the name appears more than once during their search.

Thus, the statistics aforesaid indicate the influence of digital marketing on your business is ever-increasing.

So, before we proceed further, let us know the meaning of digital marketing.

In simple layman’s language, digital marketing means promoting your brand and product using various digital platforms and the internet. The digital mediums that help you reach your potential customers are SEO (Search Engine Optimization), Social media marketing, SEM (Search Engine Marketing), Email marketing, content marketing, and many others.

Now let us try to understand the factors of digital marketing that influence your everyday business and its growth.

Online presence is a must –If you are not present online, you are missing out on your potential customers, as today’s digitally savvy customers are most active on social media, google, and other digital platforms. The average person spends more than 3 hours on social media and 6 hours every day surfing the internet. So, it is evident that when a consumer considers purchasing a product or service, you must be present where they will be looking for you.

To see the impact of digital marketing on your business growth, you must be at least present on social media, google business listings, and the google search engine.

So your business needs to be available on digital platforms and social media for instant communications and stay connected with your customers.

Demand prediction in real-time – One of the best things about digital marketing is that it allows you to predict demand or see the results of any sales or marketing campaigns almost in real-time. You can do A/B testing and pick and choose the channels and advertisement campaigns that are performing best and driving sales/ traffic or yielding the best results according to your goal. Thus, you can accurately predict the demand for your business. There are various digital marketing platforms to track all your metrics and ROI, like Google Analytics, CRM tools, social media, and others.

Google Analytics helps you understand your website traffic, where they are coming from, how much time they spend on your website, demographics, and so on. CRM tools like Hubspot, Zendesk, Zoho CRM, and ActiveCampaign, are fully integrated digital marketing tools that allow you to manage and execute different digital marketing campaigns and track the results.

Use of social media for content distribution – In this social media age, all your target audience is active on social media. Social media platforms allow you to engage with your customers (new and existing) and share your content with them according to their interests.

You can distribute relevant content to a large audience and reply immediately to your customers’ feedback and inquiries using social media. Social media also allows you to keep track of the competition and monitor their messaging to strategize your marketing plan. So, social media platforms allow you to interact directly with customers and vice versa. With direct communication, you will be in a better position to strategize your content marketing and build your brand awareness and sales.

Rank higher in search engine results - 91% of internet searchers do not go past page 1 of Google ranking. The first rank generates a CTR of 39.6%, the second position 18.4%, and the 3rd position 10.1%.

So, it’s crucial to rank your website and improve your SEO to boost your probability of being seen by more web browsers. A strong SEO strategy powered by websites, social media, blogs, Q&A platforms, forums, and others can help drive relevant traffic to your website. The more you can drive traffic to your website or eCommerce platform, the more conversions in terms of subscribers, leads, sales, and deals you can generate.

Content can make you or break you – With relevant information on your website, you can generate 3X more inquiries as customers are 120% percent more inclined to buy from you when they can relate to the content that you provide on the website. So, a solid content strategy forms the foundation for the success of your business in today’s digital marketing age.

Content marketing, in the form of web writing, blog posts, social blurbs and hashtags, videos, and even images, helps you establish a strategy that will be useful to your customers and give them what they want.  

Digitalization has completely changed the way businesses used to operate ten years back. So, to be successful in today’s business digital presence is crucial. But all these seem overwhelming. Isn’t it? At Parashift Technologies, we are helping companies to take their business on digital platforms and enhance growth. We are a Mumbai-based digital marketing agency specializing in web designing, SEO, SMM, content marketing, and app development.