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Common Challenges in Logistics Marketing and How to Overcome Them
September 7, 2024
5 mins
When clients are looking for engineering expertise—whether for cutting-edge technology, advanced manufacturing, or major infrastructure projects—they often start their search online. They use social media to find and evaluate the firms that meet their needs.
You might miss out if your engineering firm isn’t making the most of social media. Without a strong presence, potential clients might not even know about your services, leading to missed opportunities and slower growth. Parashift Technologies, a prominent social media agency in Mumbai, excels in developing Social Media Management strategies that showcase your firm’s capabilities. Let’s collaborate to ensure your online presence accurately reflects your expertise and reaches the right clients.
Keywords ranked on first page of Google
avg. organic engagements on social per annum
cumulative website visits for clients per month
cumulative INR revenue collected per month
As a digital marketing agency in Mumbai, Parashift has developed a social media management strategy specifically designed for engineering businesses. We begin by understanding what makes your firm unique—whether it’s in civil, mechanical, electrical, or software engineering. We then dive into your projects and goals to get a clear picture of what you offer.
From there, we build a strategy highlighting your strengths and showcasing your successful projects. We aim to create a digital presence that genuinely represents your firm’s capabilities and attracts the right clients. We want your online presence to reflect your services and accurately connect with engineering professionals.
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We’ll ensure your firm’s strengths and expertise are front and centre. We’ll help you stand out by showcasing your key projects and innovations and using engaging content formats like videos and client testimonials. Targeted ads will also ensure your message reaches the decision-makers who need to see it.
LinkedIn is great for professional networking and sharing industry insights. YouTube is perfect for displaying your technical projects. Twitter helps you stay updated on industry trends, while Instagram can showcase your work visually, from design to fabrication.
We’ll produce detailed case studies, technical articles, and behind-the-scenes content to highlight your work. Client testimonials and success stories will build trust, and we’ll use infographics and data visuals to make complex information engaging and accessible.
Sharing stories about your projects, challenges, and insights into industry trends can establish your firm as a trusted expert. This approach helps build your reputation and shows potential clients you have the knowledge and experience they’re looking for.
To gauge success, we look at metrics like engagement, lead generation, website traffic, and overall brand sentiment. We’ll keep you informed with monthly reports that include key metrics and insights, provide quarterly reviews for a bigger picture, and give you regular updates on significant developments.
With well-planned content and strategic outreach, social media can attract project inquiries, help you form partnerships, and connect you with potential clients who need your expertise.
We’ll adjust the content to fit each sector’s needs. Whether you specialise in civil, mechanical, electrical, or software engineering, we’ll ensure your content highlights the projects and insights that matter most to your target audience.
Consistency is key. We recommend posting 2-3 high-quality, weekly updates on essential developments or providing expert commentary. This keeps your audience engaged without overwhelming them.
Yes, paid ads on platforms like LinkedIn or Twitter can help you target key decision-makers in the construction, manufacturing, and tech industries. This ensures that your firm is seen by those most likely to need your services.
Regular reporting helps us see what’s working and what needs adjusting. It also ensures that your social media efforts are aligned with your business goals, such as generating leads and improving your brand’s visibility.
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